Week 8 EOC: The Adventure


P-taff the first bullet flow by Phileas head. P-taff the second one nearly hit his side. P-taff the three bullet almost hit his left leg. “I should have known talking to that beautiful woman was a bad idea,” Phileas Fogg thought. while running away from the man shooting his pistol at him in the jungle. The man chasing him was shouting “You can’t just walk into my bar and start flirting with my wife who do think you are!” Phileas yelled over his shoulder. “Sir I did not know that beautiful woman was your wife!” P-taff p-taff p-taff three more bullets came falling his way. “Yeah sure you didn’t known she was my wife.” The anger man seared. Phileas looked backed and he notes that the man was reloading. Phileas thought, "At this rate I will dead before sundown." The man then said “Don’t lie to me my wife told me that you came up to her and started hitting on her.” He then cocked the gun and aimed at Phileas again. “Sir you have it all wrong you wife came up to me and started putting on the charm.” “I was sitting at the bar mining my own business nursing a headache” “She came over and sat down.” “She then asked me if I was have a bad day.” Phileas started to think back what was going through his head at that moment. His day was starting to look better by the second. The woman standing next to him was so beautiful in her sexy light blue dress.  With her mesmerizing light green eyes. I was having a bad day till you showed up my day is looking up Phileas thought. Bartender get the lady what ever she want. The lady order a red wine then she asked me. If wood like to try the best potato chip in all of Haiti. I said sure if a pretty woman life yourself is eating them they most be good. She hands me the bag of chips. I take a look at the bag and it reads Pork sweet potato chips. I  opened the bag and ate one. It was the best potato chip I have ever had. The beautiful woman notes the look on my face and said see I told you so. I'm Phileas and you are? Astryd nice to meet you. I kiss the back of her hand. It is nice to meet you too. Astryd reach over and took a chip out of the bag and feed it to me. The there was a loud gun shoot that went off. I look over and seen a anger man holding a gun. He then pointed it at me. He then said what are you doing with my wife. Astryd then started speaking Creole to her husband. After she was done talking to her husband he then got the angers look on his face. He then fired the pistol at me it missed my head by a inch. I grabbed the chips and ran out the door. A bullet hit my leg. I hit the ground with a thud. With the shoot to the leg it pulled him out of he's head. Phileas rolled onto his back and faced the man.  He look up as the man was coming toward him. Sir I swear I did not know she was you wife. Lies lies tell me the ttruth or I kill you where you lie. Your wife does not where her ring. How would I know she is married to someone? She told you herself that she was married but you keep hitting on her. Sir I assure you that she did not say anything about being married. I bbrought her a red wine and a bag of Pork sweet potato chips. She had you buy her Pork sweet chips? Yes Phileas held up the bag of chip see. The man grab the chips from him.  I can't belive it she had you buy her the Haiti's potato chips that is know to bring people together. She did the same thing to me. Sorry about shooting you in the leg. While at least you got to try the best potato chip in Haiti. Here I help you to the hospital. Astryd you'll be the death of me the man said.Phileas thought the same thing.

Final Project: Implementation Evaluation Control

"Implementation marketing- The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." I'm going to have to start planting my own sweet potatoes. It is a lot cheaper to grow sweet potatoes then buying them from other consumers. from the book page 57
"The consumer ranks brands and forms purchase intentions." "Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision." I will starting talk to other alcohol companies to found out the best one that goes with my product. Then bring my idea to the table about put are product together. Then if they are up for it we would make a ad. That show both of are product together that would make are sells get bigger. from the book page 153
"Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." When I sell at less 500 sells I will start pushing my product to be sell at Dave and Busters. We I get to 2000 sells I'm start sell new flavors like spicy, cheese, and garlic. When I become really poplar I start selling to high class bars.    from the book page 54

Final Project: Price


"The amount of money charged for a product or service." "More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service." "Historically, price has been the major factor affecting buyer choice." " In recent decades, nonprice factors have gained increasing importance." "However, price still remains one of the most important elements determining a firm’s market share and profitability." The price of my product will be $9 to $12. Sweet potatoes are $0.50 -$1.55 per pound. For the pork I will have to make my own pork juice from scratch. So I will have to buy pork is $8.25 a pound. from the book page 275

 

Final Project: Promotion

"Clearly, sales promotion plays an important role in the total promotion mix." " To use it well, the marketer must define the sales promotion objectives, select the best tools, design the sales promotion program, implement the program, and evaluate the results." " Moreover, sales promotion must be coordinated carefully with other promotion mix elements within the overall integrated marketing communications program."  I will be using Youtube to promote my product. I will be using the ads  that they have before music videos. I will be using the music channels because my customers that go to night clubs will be tuning into music video there. My other promotion will be Facebook because a lot of people on Facebook. A lot of people will see my ads on it and spread the word about my product.  from the book page 437

Final Project: Distribution 


" A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user." The companies that I will be helping me distribution my pork sweet potato chips shipments. Are Arizona Snack Company, Liberty Distribution Company, and LA Distributing Company. I am just starting out with only three unit I have more companies wanting to buy pork sweet potato chips. Then I will find some more distribution companies to deliver my product. quote from the book page 311

Final Project: Product


"Product anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." The product I am trying to sale is potato chips. I want to all bars and anywhere that sale alcohol to have in stock because it goes good with any kind of alcohol. I came up with the idea when I was vacationing in Haiti. I was eating sweetened potato with a juice pork steak.Long story short the place got robed my food was sitting on my plate for a long time. I took a bite of the sweetened potato it had sucked up most of the pork juice it was mouth watering. I thought to myself this would make a great potato chip. So I went home and put my plan into action. That way I sit here today with a great product in hand. This is the best recipe I have ever came up with. quote from the book page 284

Final Project: Target Market Strategy


 "The target market is younger, well-educated, moderate- to high-income individuals, couples, or small families seeking practical, environmentally responsible transportation." My target market will be adults that drink alcohol because it goes best with it. It will served to adults that frequent at bars, night clubs, and all sports events that serve alcohol. Pork sweet potato chip will be serve to middle class adult world wide. Pork sweet potato will be served at bar and night club to bring couples together. quote from the book page 249

Final Project: Situation or SWOT Analysis


"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)."'Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."Sweet potatoes are seasonal they store very well. Pork juice congeal thicker the stronger the taste. Store in a narrow jar the put in refrigerator. The fat in pork juice congeals then keep the air out keeps it fresher. "Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." The chips are so good you will not be able to stop eating them. You will turn into a sweet potato. Not really but if you eat to many of them you will get a stomach ache. Sweet potatoes take 100 to 120 days to grow. They hate the the cold so if they are planted before fall they will be in my factory will be in sort supply. If you keep pork juice sitting out for to long. The seal starts to help bacteria grow in it. The two ways to kill it is by boiling or return it the pan you poured it from and recook it. "Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." The best opportunity to sale a lot of pork sweet potato chips is the super bowl. "Threats are unfavorable external factors or trends that may present challenges to performance." Pork sweet potato chips it wouldn't be the best chose to eat them at a movie theater.   from the book all quotes on page 55

Final Project: Objectives


"Overall objective is to build profitable customer relationships by developing efficient yet beautiful products. To increase its market share."  Pork sweet potato chip are a lovely snack to eat at the bar watching the game. They are a great ice breaker when you are not sure how to start a conversation. When she a hot chick across the room. example "Have you try this really good potato?" "No, god these are good." "May I buy you a drink." "Sure if you buy me a bag of those chips. What are they called?" "Oh, they called pork sweet potato chip." both quotes from the book on page 42

Final Project: Business Mission Statement


"A mission statement is a statement of the organization’s purpose what it wants to accomplish in the larger environment. My mission statement for pork sweet potato. Is to get my potato chips in as many bars as I can. I want everyone to have pork sweet potato sitting at a bar with a beer or any beverage of their choice.  A clear mission statement acts as an “invisible hand” that guides people in the organization."My clear mission statement is "Pork Sweet Potato the chip that can get you out of a pinch." quotes from the book page 39

Week 7 EOC: The Pitch Final Project

I was eating juicy pork and sweetened potato at a popular restaurant in Haiti. All the sudden three masked men came rushing in to the restaurant with machine guns. The tall one with a red mask fire off his machine gun off into the ceiling. The fat one with the brown mask said " Today all you will wish that you did not choose to come into this restaurant today." The brown masked guy seems like he was the leader. He ordered the guy in the green mask to guard the door. This is how this is going to work first you're going to put your phones on the table. Second thing you all will do is for me and my men put all your valuables on the table now. Don't do anything stupid like try to be a hero. Cause me and my guys here will not think a second though about kill you. Brown you start with the table on the left. The brown mask man walked up to the table with his gun drawn at a married couple. The wife was in tries because brown masked gunman points his gun at her. He walked over toward and told her to take off the earrings too. She sob no no please my dead grandmother gave them to her. Their the only thing I have left of her. The leader cut in and told her to shut up and just hand over the earrings. Or he would come over there and cut them off. Then she won't have to worry about take them of anymore. Please the woman keep begging for him to let her keep it. The gunman pointed the machine gun near the woman feet and fired. Lady you're trying my patient put the earrings in the bag now! The woman screamed started to bail her eyes out. As she put her earrings in the bag. Now was that so hard do the lead gunman said. The woman sniffed and frown at the brown masked man. After five other tables they finally got to me. I pull out the little bit of money I had and put it in the bag. Then I hand over my cheap watch and bracelet. The red masked man called his boss over. He wished in his partners ear then looked at me. The leader told me to empty everything out of my pockets. I told him I did to prove my point flipped my pockets inside out. He then got in my face and said what are you doing in this high end restaurant. I told him that I am on vacation. I wanted to eat at a restaurant that I would never eat at back home. You only live once so why not. He look down at my plate and saw that I was eating a cheap meal. He lifted the bottom of his masked. Then popped on of the sweetened potato in his mouth. Then he said man that's good he called the red masked man to come over and try this. He walked over and tried one as well. He give off the same respond. He pick up a few and walked over to the green masked man and handed him one. The leader looked at me and said you only once I said yeah. They finished robbing the rest of the restaurant. The leader bowed and thank you for being patient with us. Then they left I picked up a sweetened potato and ate one. Woo that is good the sweetened potato soaked up the pork juice. I think I can sale this. That how I got the idea to make Pork sweet potato chips.   

Week 5 EOC: Social Networks and Job Hunting

 "Marketing stimuli consist of the Four Ps: product, price, place, and promotion." from textbook page 137.
"Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume." from The Wall Street Journal article Recruiters Troll Facebook for Candidates They Like by Joe Light.
Facebook uses the four ps when they use the workers to sale there product. They put a $100.00 dollar price on the job boards. "In addition to posting jobs and videos of current employees on its Facebook page, the company has recruiters and other employees find user groups and join discussions." The Wall Street Journal Recruiters Troll Facebook for They Like article by Joe Light. They used their employees to promotion their site. Though the videos that Facebook post of their employees . Facebook uses the internet as the their place to sale the site.  "Online social communities blogs, social networking Web sites, or even virtual worlds where people socialize or exchange information and opinions." from the textbook page 142. Facebook use their web site to get the word out about their social media site. "The majority of social-media traffic to Waste Management Inc.'s careers website comes from Facebook, beating out LinkedIn, said Jenny DeVaughn, manager of social media and employment branding." The Wall Street Journal article Recruiters Troll Facebook for Candidates They Like by Joe Light. Facebook also use Waste Management Inc a job website to found new employees. ''Two or more people who interact to accomplish individual or mutual goals." from the textbook page 141. Facebook joined with Monster Worldwide Inc. so both business could make a lot of money.